About Us
“Hey, I’m James. Proud Gen X Slacker!”
There is a cohort within Generation X that waited until we were in our 40s & 50s to start thinking about saving for retirement.
Fortunately, as latchkey kids who grew up feeding ourselves, we’re not dismayed by a challenging future. Our collective attitude is “whatever, dude.” But how do we have enough money without GOING TO work until we’re dead?
There’s not a set dollar amount to protect us from unpredictable future economic disruptions, and “comfortable” is not good enough to protect us from running out of money.
The super-rich can live off the money that their money makes, but most of us will need to keep earning.
Maybe you’ve already thought about turning your experience & passion into a business, but are unsure what the first step is. Most people get stuck before even getting started because they don’t have a clear plan.
In my 40s I was living hand-to-mouth in the bar industry, so I got a 2nd degree and secured a career in a university research lab. But I know I’m hitting the eject button on my career as soon as I’m eligible for retirement benefits.
That’s a HUGE problem if I live 30 or 40 more years and outlive my savings.
If you’re like me, you’ll want to continue making money in midlife without being stuck in a job, stuck in a place, working for someone else, not in control of how and where you live and work.
I recently came across a shocking article. In general, Gen X is ill-prepared: 45% of Gen Xers have not done any retirement planning and 66% worry about the growth of their workplace retirement plans.
And the persistent question is “How long will I have to do this to make enough to NOT have to do this anymore?” Because once you stop working, the clock starts on your money. The logical extension of this question is: Do I stop working and worry about living? Or keep working and not have a life?
The good news is, it’s easier than ever to monetize the knowledge and experience you already have, build a community of like-minded people, and turn it into a solo business you can operate from anywhere in the world.
Retirement Planning is being replaced by Longevity Planning.
It takes effort and commitment, but you can start building something extraordinary while you are working toward “retirement,” and be poised to scale your business dramatically when YOU decide to eject out of the mainstream workforce.
“So who the hell are you, and why should I trust you?”
There’s a good chance this is the question causing you cognitive dissonance right now. And that’s 100% fair.
To achieve this for myself, I have spent years studying and applying the principles of freelance business marketing, solo business creation, and persuasive business copywriting to create award-winning copy.
I have distilled this extensive research to its core components, created tools to help you determine your ideal business and nail down your essential messaging quickly & easily, saving you a ton of time and frustration.
In fact, my primary goal is to save you the years it took me to figure this out.
Like you, I believe we all deserve the opportunity to find our freedom on our own terms.
We all know we only get this one life. How we live it is up to us. There’s a whole helluva lot of money out there; we just have to go get it. We can do this from anywhere in the world.
Let’s build a Gen X community of mobile money-makers.
I’ll meet you for coffee at Café Brecht in Amsterdam. We’ll go to the Rijksmuseum. We’ll trade stories while standing in front of Rembrandt’s 1642 masterpiece, The Night Watch.